Monster Trio (headline)
Introduction to the project
01.
THE IDEA
/ Monster Trio
About the project, the idea and objective
02.
ACCESSIBILITY STANDARDS  
/ Tough Leaf
Maintaining brand consistency while improving accessibility requires understanding where each color works and where it doesn't.
I conducted a color-contrast review of Tough Leaf's brand and SaaS product palettes, testing primary colors, secondary colors, and tints against WCAG 2.1 contrast criteria for text and graphic elements.
The testing identified combinations that failed accessibility requirements and opportunities to improve readability without compromising the brand's identity.
I documented the findings, recommended alternative colors, and developed guidance for applying color to text, backgrounds, links, and interface graphics.
• WCAG 2.1 color-contrast testing
• Original vs. recommended color combinations
• Brand and SaaS product color guidance
03.
WEBSITE RELAUNCH
/ Tough Leaf
A website relaunch involves much more than redesigning pages.
I led visual production and day-to-day project coordination for Tough Leaf's Webflow relaunch, adapting an existing template to support the company's evolving brand.
My work included page layouts, graphics, CMS management, migration of more than 100 blog posts, and design quality assurance.
I worked closely with Engineering to resolve design and functionality issues, review responsive layouts, and coordinate the work through launch.
HubSpot Landing Page &
2026 Compliance Report
The 2026 Compliance Report campaign brought together a dedicated HubSpot landing page, downloadable industry report, and supporting marketing materials. The experience connected report promotion with lead generation while maintaining consistency with Tough Leaf's brand identity.
Earlier Website vs.
The Website Relaunch
The original Tough Leaf website was built and maintained by Engineering, making even routine marketing updates dependent on developer support.
I led the website relaunch in Webflow, overseeing the visual redesign, page layouts, content migration, and coordination with Engineering. The goal was to give Marketing greater control over website updates, new pages, case studies, and blog posts without relying on developers for every change.
The team decided to incorporate HubSpot into the website experience, connecting demo-booking forms and supporting dedicated landing pages for lead-generation campaigns.
The result was a more flexible, marketing-friendly website with a stronger visual identity, clearer product presentation, and a foundation for ongoing content and campaigns.
View the Website
04.
PRODUCT EXPLORATION
/ Tough Leaf
What would a more independent account setup experience look like for Tough Leaf users?
With account access relying on assistance from a case manager, I explored a self-service sign-up experience that would guide new users through registration and account setup.
The concepts included user verification, company information, account-type selection, and supporting guidance to help users understand their options.
This was an exploratory design project, not a launched feature. The work gave me an opportunity to think through the user experience while maintaining a visual connection to the existing Tough Leaf brand.
05.
LARGE-FORMAT PRODUCTION
/ Conference & Event Graphics
A brand needs to make an impression from across a convention hall, not just on a computer screen.
For Tough Leaf, I designed booth graphics for Procore Groundbreak 2025, along with a second, more flexible display the company could use at other conferences. The work included large-format backdrops, branded table coverings, and display graphics.
My focus was making sure the messaging was clear, the visuals worked at different sizes, and every piece felt connected to the brand.
I also explored additional applications, including a suspended conference banner, to show how the same visual identity could extend into larger event spaces.
Thanks for taking a closer look.
I'd welcome the opportunity to talk more about my work, my experience, and what I would bring to your creative team.
-- Jeaneen Benson
View Resume
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